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'Brotox': Popularity On the Rise for Men

Med-spas are seeing more and more men coming through their doors as they are embracing cosmetic and aesthetic procedures to look and feel their best as stigmas start to melt away.


Although women still make up the majority of these procedures, “Brotox” is also becoming mainstream among men. Men in the United States get more than half a million botulinum toxin injections every year. Botox injections are the No. 1 cosmetic procedure requested by men, with 473,354 treatments administered in 2019 alone—a 5% uptick from 2018 and a 403% increase from 2000, according to the American Society of Plastic Surgeons (ASPS).


The Popularity of Botox is On The Rise for Men

Women still dominate the market for cosmetic procedures, but the number of men getting work done is trending upward. Botox and other botulinum toxin injections like Dysport and Xeomin are some of the most popular anti-aging methods men.


Some factors that may be contributing to the increased popularity of Botox among men include:

  • Workplace competitiveness. Many men report being motivated to get Botox to maintain their competitiveness against their younger co-workers. Many people feel that keeping a youthful appearance helps them fight against ageism in the workplace.

  • Social media. The rise of social media and online dating apps may also be a motivating factor for some men who want to look their best for their online profiles.

  • Encouragement from significant other. Some men may be motivated to get cosmetic procedures for their significant other.

What are the Most Popular Injection Sites for Men?

The most popular reason men get Botox injections is to reduce facial wrinkles. Botox is also used to treat several health conditions, such as neck spasms, lazy eyes, and excessive sweating.


The most common places men get Botox is:

  • in the corners of the eyes to prevent crow’s feet

  • between the eyebrows to target frown lines

  • in the forehead to reduce creases

  • around the mouth to target laugh lines

How Does Botox Work?

Botox is usually performed at a doctor’s office. The procedure involves a series of botulinum toxin injections into your facial muscles.


The principles of Botox are the same for men and women, but due to thicker and stronger muscles, men often require more units than women. However, even with the higher doses, they do not come anywhere close to the toxicity threshold.


After the injection, the neurotoxin inhibits the release of the neurotransmitter acetylcholine. Essentially, this inhibitory effect blocks the message from your nervous system that tells your muscles to contract and instead tells them to relax. This relaxation of your muscles is what reduces the appearance of wrinkles.



The effects of Botox are usually visible 1 to 4 days after the injection. You may have slight bruising after the procedure, and your doctor may recommend avoiding physical activity and alcohol for at least a day.


It takes about 1 to 2 weeks for Botox to reach its peak effect. The effects of Botox aren’t permanent. Wrinkles will usually return within 3 to 4 months. If you want to maintain the same appearance, you’ll have to continue getting injections.



Call TODAY to if you're ready to refresh and rejuvenate your appearance!



Prosper Direct Health

5402 Morganside Ave., Suite B

Sioux City, IA


Call 712-218-3743


Information originally posted by healthline.com and fortune.com.


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